One key to developing a strong board is to cultivate members with a wide variety of backgrounds. That type of diversity is well exemplified in TREIA board member Jeff Risley, Chief Strategy Officer at marketing firm Saxum.
Risley – who joined the board in January – brings a broad variety of experience and talents to the game. In his 25-year career, Risley has dedicated time to managing associations in Washington, D.C., working for an advertising agency in Kansas City, and overseeing marketing and communications activities in jobs at an engineering firm, a solar developer, and a Kansas wind-advocacy group. He recently joined Oklahoma City-based marketing firm Saxum. In his role there, Risley assists renewables developers in creating and implementing engagement strategies for interacting with the public.